Challenges

After meeting with the owner of HomStore & discussing everything with him, we were excited to help them achieve the next level. Their down-to-earth approach, along with their pre-existing popularity as one of the best cooking oil sellers, made it obvious to us that their refreshing, helpful culture should be represented in their new branding.

We quickly got to work on Research & Discovery and laying the foundation of a branding and marketing strategy that would carry the project through. Little did we know how much their presence and capability would grow in the next two years.

With some familiarity among the local community, Third Day didn’t want to navigate too far from its original logo concept. So we worked with them on logo design to create a clean, bright logo that would help establish a strong brand and lend itself well for use in digital and physical mediums.