Top 5 Steps For Outranking The Competition In Google


What’s your feeling when you see your competitors outranking the competition in Google from you?

Frustrated? Disappointed? Intent to beat them?

Well, we are here to motivate you, because, in this guide, we’re going to tell you how to outrank competitors in Google. Do you want help with outranking competitors in search? Consider working with our digital marketing experts. Contact Us for more queries!

Let’s Start ……

How to Outranking the Competition in Google

Here are the five most important steps on how to outrank your competition in google search results.

Interesting Local SEO Statistics

  1. Competitor analysis
  2. Keyword research
  3. Write high-quality content
  4. On-page SEO
  5. Off-Page SEO

1. Competitor analysis

First of all, you have to analyze your Competitors to understand that who they are and what techniques they’re using to rank in Google search results. By this Competitor Analysis, you can get an idea of how to outrank your competition in Google.

Choose those competitors who are ranking on top or above you and increasing their organic traffic. Then, analyze what keywords your competitors use for ranking, check their backlinks and also analyze which type of content they produce.

Thinking that how can you find out this all information or How do you find Google competitors?

Don’t worry! Several tools are available on Google for Competitors Analyses such as Ahrefs and Semrush.

These tools provide metrics reports according to your competitor’s search performance, keywords, and factors that affect their SEO. You can also search to determine who is your Top Competitors by those tools.

Here’s some example how do you find Google competitors and you can get information from Semrush:

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Once you gather your Competitor data, you can get opportunities your competitors are taking advantage of that you’re missing.

2. Keyword Research

Keyword Research is a significant step in how to outranking the competition in Google. Copy your competitors’ websites and enter into a Research tool like Ahrefs or SEMrush. Then, This tool will show you the Ranking keywords of your Competitor for which they rank in search results.

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One useful Competitor Analysis is a keyword gap analysis. You enter one of your pages and some competitor pages into a tool like Ahref’s keyword gap analysis tool. Ahref will show you a report of keywords your competitor pages are ranking and you’re not ranking for in search results.

Once you will analyze your competitors’ keywords that ranking for, you’ll have a potential keyword to target users and have a better idea of how to rank above the competitor on Google.

Almost all tools will provide you with information about each keyword such as keyword volume and difficulty how hard it is to rank for.

The ideal keywords are those which are terms your potential customers will search. Of course, also have low competition and high search volume. These factors are easier to rank for on Google search results.

3. Write high-quality content

You have to produce the best content because Google wants to provide users with high-quality content that meet their query and give them accurate answers.

So, this is the most important thing to Outranking the Competition in Google is to producing high-quality content that users want to read and of course that is relevant to your business.

First, you have to look at what’s ranking well on Google and which content people are sharing on social media, you can get an idea that what people like. Also, you can use tools like BuzzSumo to find out Content.

In BuzzSumo, you just enter a topic, and this tool generates reports about the top content on that particular topic like the following report.

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Try to focus on creating those content that fulfills users’ search intent and helpful for users to accomplish what they wanted to achieve when they typed their query into Google.

Try to answer their query and provide valuable information through your content thoroughly. You can also use Google’s People Also Ask (PAA) boxes and related keywords to find topics to cover in your Content.

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4. On-page SEO

On-Page SEO is a major area of SEO for Outranking the Competition in Google, which will affect your search engine performance. A wide range of elements in On-Page SEO, including:

  • Keywords: Search potential keywords and include them in your content body but make sure your content derives naturally.
  • Title Tags: You should use title tags that describe the topic of the page including keywords.
  • Meta Description: Write Meta Description that is used to tell users that what the page is about. These descriptions show up on search engine results.
  • Heading Tags: Use organized headings to divide your content into sections and also use your keywords in your headings.
  • URLs: Your URLs should be descriptive, short, and easy to read, and use your keywords in your URL if possible.
  • Alt Tags: Make sure that all images that you used in your content have alt tags that describe the content of the image.
  • Page Speed: Google always count page speed as a ranking factor because users expect pages to load quickly, so make sure your pages are fast.
  • Internal Linking: Add your other Website’s pages link so that users can easily find the information they’re looking for.
  • Mobile-Friendly: Make sure your website is Mobile-Friendly because more than 50% of traffic comes from Mobile devices.

5. Off-Page SEO

Off-Page SEO is another major factor in search engine rankings. Page’s backlinks always count – the quality and quantity of other websites that give you a link to your page.

If your competitor is ranking better than you, then it could be because they have a better backlink profile. So, how do you get more quality links to your pages? Create high-quality content especially linkable like infographics and ultimate guides that other pages want to link.

You can also contact those who are relevant to your niche and ask them to link to your page. This strategy works if you find a specific place where your link might be useful on their site.

For example, you are working in the fashion industry and they maintain a list of resources about your niche.

Avoid “black hat” SEO such as posting spam comments to irrelevant posts or buying links. These can hurt your rankings.

How to outrank your competition in google ads

Another tactic for Outrank your Competition in Google ads is to use the Google Ads platform to place your PPC ads on Google SERPs. While this is not affecting your organic rankings, but Google displays your ads above the organic search results, so the user will first see your ad.

Google Ads are useful for quickly getting to the top of search engine results, while it takes time to rank through organic rankings.

For these reasons, using both PPC and SEO is a good strategy. SEO helps you build up a more presence in search results and PPC can help you in appearing at the top of the results.

Outrank competitors in search with DigiTroopers

Are you ready to rank your competitor in Google? DigiTroopers can help. We have more than 5 years of Digital Marketing experience and we are here to offer all Internet Marketing Services, including SEO and PPC Management.

For a free consultation and help for implementing your SEO strategy that can outrank your competitors and grow your Business, Contact us today.